Wedding and portrait photography can be feast or famine. Many photographers work almost every weekend through the spring, summer and early autumn and then realise they haven’t got enough funds or new business to survive the winter.
I’ve got a bunch of solutions for you – and I’m not going to just tell you to save some of your summer money to see you through the winter. Here’s how you can thrive in the bleak mid- Continue reading
Finally! After about 18 months of sporadic (but rigorous!) searching I’ve found some high quality packaging for large framed family photos.
I’m a huge advocate of portrait photographers focusing on creating framed portraits of a decent size for their clients to display on their walls. After all, it’s the best way for them to get the most enjoyment out of their photographs because they can see them every day as they go about their daily life, unlike CDs that get slung in a draw or gets used to print some little 8x10s from the local high street lab. Of course the other great thing about decent sized wall Continue reading
Let’s see if this sounds familiar… A couple come to see you about your wedding or portrait photography. They like your work and they seem really keen.
“Great, let’s get this booked in”, you say.
“Do you take credit cards? We haven’t got our cheque book with us for the deposit (or session fee, if it’s for portraits)”, they say.
So, out the door they go promising to pay it online as soon as you email your bank details to them.
In X Factor it’s rarely the best singers who rise to the top. It’s the personalities. It’s the interesting people. Most of a pop star’s time is taken up with marketing, not creating albums. It’s the same for a photographer. Creating photos is a small part of what you do.
You need to stand out.
If you’re copying what everyone else is doing then clearly you won’t.
What do I mean by copying? What is everyone Continue reading
One thing your competition can’t copy is your network of businesses and alliances who are prepared to build a mutually beneficial relationship with you.
A business, charity or organisation that’s prepared to recommend you is gold dust. It means a constant stream of new prospects contacting you. I’ve networked with bridal stores, wedding venues, jewellers, hairdressers, estate agents (realtors in the US!), a language school, a dog kennels and many more.
Maybe I’m a lilly livered softie, but the thing I struggled with most when starting my photography business was pricing my photography. I was terrified people would say something like:
“How much! That’s ridiculous!”
In fact I’ve never completely got used to that critical moment where I quote my prices for the first time. Over the years it has got a bit easier, but as a people-pleasing emotional little sole I still get the butterflies on some occasions. Continue reading
Did you get as many ‘Black Friday’ emails as I did? I sign up to a lot of marketing and photography blogs so I probably get more emails than most people.
Deal after deal peppered my inbox. As soon as I’d scanned one email another took its place. I’d originally planned on promoting some of my products over this period, but no…
…I always talk about differentiating yourself, so I wasn’t about to become another mindless sheep.
If you include all the photos in your wedding albums you’ll stand out from every other wedding photographer who asks their clients to choose 50-100 photos out of several hundred.
Your prospects and clients will be so relieved that they’ve finally found a wedding photographer who offers a service that has a solution for one of their biggest concerns. Check out the video below to discover more about how and why I take this approach. Continue reading
Happy Halloween! It was the flip of a coin whether pricing or sales instilled more fear into photographers. I went with pricing since the cold hard facts of photography pricing speak for themselves when you run the numbers.
Just last week I was chatting with one of my interns about this very subject. I could tell by the look on her face that she was a little concerned when I said it’s virtually impossible to make any kind of a living if you’re only making £150 ($200) per portrait session. Her face told me I needed to prove it.
I whipped out my smartphone and brought up the calculator. There are about 233 working days a year (based on 2 days off per week, 8 public holidays and 20 days annual leave).
The philosophy behind all my marketing and selling is to think about how I can help other people. In the last month alone this philosophy has resulted in a high end bridal store and a wedding planner giving out one of my promotional vouchers, two charities agreeing to auction off my family portrait sessions plus a shopping centre agreeing to display my photos free of charge.
I didn’t know any of these people when I first contacted them. Some of them were a little sceptical at first. The bridal store Continue reading