Maybe I’m a lilly livered softie, but the thing I struggled with most when starting my photography business was pricing my photography. I was terrified people would say something like:
“How much! That’s ridiculous!”
In fact I’ve never completely got used to that critical moment where I quote my prices for the first time. Over the years it has got a bit easier, but as a people-pleasing emotional little sole I still get the butterflies on some occasions. Continue reading
Did you get as many ‘Black Friday’ emails as I did? I sign up to a lot of marketing and photography blogs so I probably get more emails than most people.
Deal after deal peppered my inbox. As soon as I’d scanned one email another took its place. I’d originally planned on promoting some of my products over this period, but no…
…I always talk about differentiating yourself, so I wasn’t about to become another mindless sheep.
If you include all the photos in your wedding albums you’ll stand out from every other wedding photographer who asks their clients to choose 50-100 photos out of several hundred.
Your prospects and clients will be so relieved that they’ve finally found a wedding photographer who offers a service that has a solution for one of their biggest concerns. Check out the video below to discover more about how and why I take this approach. Continue reading
Happy Halloween! It was the flip of a coin whether pricing or sales instilled more fear into photographers. I went with pricing since the cold hard facts of photography pricing speak for themselves when you run the numbers.
Just last week I was chatting with one of my interns about this very subject. I could tell by the look on her face that she was a little concerned when I said it’s virtually impossible to make any kind of a living if you’re only making £150 ($200) per portrait session. Her face told me I needed to prove it.
I whipped out my smartphone and brought up the calculator. There are about 233 working days a year (based on 2 days off per week, 8 public holidays and 20 days annual leave).
The philosophy behind all my marketing and selling is to think about how I can help other people. In the last month alone this philosophy has resulted in a high end bridal store and a wedding planner giving out one of my promotional vouchers, two charities agreeing to auction off my family portrait sessions plus a shopping centre agreeing to display my photos free of charge.
I didn’t know any of these people when I first contacted them. Some of them were a little sceptical at first. The bridal store Continue reading
I’ve only ever had two complaints about my photography and they were both from wedding clients who, when I first met them, said they “weren’t bothered about their wedding photography.”
On the face of it, it seems like the pressure is off when a couple says they’re not bothered. When I was a novice it sounded like music to my ears because I wasn’t confident in my abilities. If I screw up, it doesn’t matter, right!?
It’s a trap!
My second complaint was quite recent, actually. At first I was confused. Why do I never have problems with people who want something really special. Surely they would be the picky, troublesome clients, right?
I remember asking my wife about it.
As usual, she came up with the answer (or a big part of it, anyway). Roughly translated, this Continue reading
Family portraits can be one of the most profitable areas there is in the whole of the photography industry, or it can earn you a pittance. You can earn thousands for one portrait session, or you can struggle to make $100.
Without wanting to oversimplify the myriad of reasons why one family portrait photographer can bring in between 10-100 times more than another, a lot of it has to do with how you present your images and yourself.
Have a look at these websites and consider how valuable the images look.
This is the kind of family portraiture that earns the big bucks. Look at how Continue reading
I’ve been getting a lot of feedback from my new clients recently that they’ve been extremely disappointed with the level of customer service they’ve had from other photographers.
Time and again they talk about poor behaviour, such as: unanswered emails, a lack of enthusiasm, unprofessional language, arrogance, rudeness, being let down, going through the motions, overly defensive… etc. etc.
Poor customer service is everywhere, not just in photography; especially here in the UK.
We bought a washing machine for my mother yesterday and the sales assistant did many things right. He was knowledgeable, he provided Continue reading
Before I kick off, let me clarify something here. I didn’t book 13 enquiries in a row. Some people send me an email and never respond to me – even though I have a highly effective email response system.
What I did achieve was I booked 13 weddings in a row when I was given the opportunity to meet with the bride and groom. Just so you know, about half of my enquiries agree to meet me. Don’t forget, I have no prices on mywebsite and I don’t email price lists for reasons I’ve explained here and here.
Don’t dwell on price
Instead, I get the prospect away from thinking about price and onto thinking about their wedding. I ask lots of questions that are designed to help them think more emotionally about their wedding and to understand how important their wedding photography is.
When they’re asking about price on the phone I explain I’d like to ask them a Continue reading
Nope, this video is not about giving away free or discounted sessions to friends – that’s for another day – this is all about growing your photography business by utilising your existing network of friends, family, colleagues and associates.
On average people know about 250 people. If you’re a Facebook junkie then you may have thousands of ‘friends’.
Even if you’re a bit of a hermit I’ll bet you know someone who could be very helpful to your photography business. Don’t worry, you won’t have to do any begging – it’s a win-win situation.
Take a look at the video and leave me your thoughts in the comments section below.