If you want to get your website near the top of Google then one of the best ways of doing that is to do some guest posting on other people’s websites.
This is where you write an article for them to publish on their website. Many blogs have a section where they provide instructions for guesting posting. They’ll tell you the kind of articles they’re looking for and how to submit them. They’ll always give you the opportunity to write a few sentences about yourself and link back to your website. Google then sees the link to your website and gives you some Google ranking credit.
Getting a link from your Uncle Eli’s carrot farm website isn’t likely to be much help. Google won’t put much value on Uncle Eli’s website (because it doesn’t get many visitors, doesn’t have many pages, hasn’t been updated for 3 years etc.) so getting a link is no use.
However, getting a link from a popular photography or wedding blog would be useful to you. I’ve actually got a link from CNN when I wrote an article for their travel website www.cnngo.com
Does you photography business feel like you’re a leg of lamb and your clients are a pack of ravenous piranhas ripping you apart little piece, by little piece. You thrash around with as much energy and enthusiasm as you can muster, but you’re still sinking into the murky depths of failure.
Perhaps, but we all get bullied by clients and prospects to some degree and some of us much more than others.
I want to help you understand which photography policies you need to run your business effectively and how to stick to them when the hustlers come calling.
The best way of showing you the power of policies Continue reading
Looking at this photo, no wonder photographers are often treated with as much affection as serial killers and lawyers (not necessarily in that order!). This photo of Beyonce at the Super Bowl is a perfect example of why you should never show clients all the photos. There is a slightly grey area though. The word ‘all’ can be rather flexible – well, in the eyes of a lawyer anyway!
Even the most wonderful photographer on earth is going to catch people with drunken eyes because they’re half way through a blink. There will always be photos that should never be exposed (if you’ll pardon the pun).
With family portrait photography I try to keep the selection of images down to around 20. If you start creeping up too high then clients get information overload and they can’t make a decision. This is catastrophic for your sale. If you’ve been reading this blog for any length of time you’ll know I always recommend you meet portrait clients in person when presenting your images to them. If you have too many images they will ask to take home proofs or ask you to pop them online so they can decide later. The resulting sale is nearly always pathetic and the client ends up confused and overwhelmed.
The wonderful thing about keeping down to around 20 photos is that you have time to lavish on each photos so that when they view them each one looks utterly gorgeous. It’s not about quantity, its quality. You only need them to invest in one or two decent sized wall portraits anyway – that’s where the money is and that’s where the satisfaction is for your clients too. The opposite of quality over quantity is selling the dreaded CD of the session. My portrait photography system is set up to avoid this at all costs as CDs give the Continue reading
Dmitri Markine is one of my favourite photographers. He has a distinctive style that’s very difficult to replicate. This is because he sprinkles Photoshop pixie dust over all of his photos. His photos become works of art because he uses his imagination and Photoshop skill to create photos that are otherworldly.
His photos aren’t to everyone’s taste, but your job as a photographer isn’t to satisfy everyone, it’s to stand out, to push the boundaries and thus justify your higher rates.