Who are the best people to target your portrait and wedding photography at?
The best people to target your wedding and portrait photography at are warm-hearted and emotional.
This is a two-part answer. First and foremost, the best people to focus your marketing on in any industry are your existing clients (I’ll get on to new clients in a sec). After all, they have already used you and if you offered a good product and service they are likely to use you again.
The massive mistake most photographers make is they do a job for a client and then they never get in touch again, or even keep hold of their contact details.
If you’ve just photographed someone’s wedding then why not send them an anniversary card the following year and ask them if there are any editions to the family that might need photographing?
How to respond to email enquiries about photography
Do you get upset when clients email you for a price and then never respond after you’ve crafted a beautifully worded, helpful response? Learning how to respond to email enquiries about photography won’t just save you time, it will also book you more clients and at higher prices.
Isn’t it frustrating when you spend half an hour crafting a beautifully written response to an enquiry about your photography services, only to hear nothing back? Did you scare them off with your price? Did another photographer respond before you? Fret no more. This post and the video below explain exactly how to respond to email enquiries about photography.
Before you scroll down to the video, I want to provide you with some crucial background information.
- Never put prices on your website.
- Never put prices in your emails for the same reasons as above
- Always explain to the enquirer that it will be much quicker and easier for them if you go through everything over the phone. By the way. once you’ve got them on the phone you arrange a day to meet up for a chat.
There are two fantastic methods for responding to emails that will blow you away.
The first idea is one I got from the genius mind of Charles Lewis. The idea is to use a ‘drip campaign’. I’ve used drip campaigns in my marketing career before, but I never thought of using them as a way to respond to emails.
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The best people to target your portrait and wedding photography at
Your best customers already know and like you.
The best people to focus your marketing on in any industry are your existing clients. After all, they have already used you and if you offered a good product and service they are likely to use you again.
The massive mistake most photographers make is they do a job for a client and then they never follow them up, or even keep hold of their contact details.
