This argument splits the photographic community in half like a disease riddled scalpel. Did I say ‘half’? Sorry, I meant to say about 95-5%.
95% of photographers believe they should put prices on their website because it’s helping people make a decision. How are people going to choose whether they want to hire you if they don’t know the price, right?
If you don’t put your prices on the website then people will just move onto the next website, right?
Sure, sometimes. However, if someone is truly only motivated by price (and fewer people than you think actually are) then they’re the kind of client you don’t need. After all, do you really want to photograph someone who doesn’t really care about the photography?
“Ah, but Dan you’re missing the point!”, I hear you scream. “Without prices on my website people won’t contact me.”
My answer is two-fold. Firstly, if your website doesn’t give any reason for someone to call you other than a tempting price then your website needs some work. Check out my photography mentoring programme, as I have many techniques you can use to get more website enquiries, Continue reading
Thanks to everyone who filled out the survey, it’s really helped me get a better understanding of how I can help you with your photography career. You can still fill out the survey if you haven’t already, and you’ll still get the free E-book ‘How to get your clients to love you.’
Most Get Pro Photo readers are wedding and portrait photographers, which is great because that’s who this website is targeted at.
However I had a few questions about commercial photography, wildlife photography, stock photography, craft fairs and other non-wedding and portrait related sectors.
As the survey was completely anonymous I’m not sure if some of you are aspiring wildlife photographers who also photograph weddings, for example.
These days the question is not so much:
‘How hard is it to be a photographer’
‘How hard is it to become a photographer?’
Simply getting started is a big challenge. That said, don’t listen to the doomsayers who believe the professional photographer is a dying breed.
I don’t mean a bit serious. I don’t mean ‘fond’ of photography. You need to be Ebola virus serious.
Do you remember the term ‘yuppie’? Back in the 80s my uncle was one of those ‘Young Urban Professionals,’ earning a great living in the burgeoning computer industry. He had the big house in London and a Mercedes 500 which he proudly told me was the world’s fastest saloon car, at the time. He did pretty well.
Many years ago I asked him why some people made so much more money than others, even though many people with money weren’t all that bright. Since I was a straight C student I was pretty keen to know how an average Joe could do a bit better for himself.
At the time his answer didn’t seem that helpful, but it has stayed with me for over 20 years and the meaning behind it has swollen with importance and insight.
This is what he said:
“Most people earn as much as they think you’re worth.”
What does this mean to you? Well, some photographers have the confidence to look a client in the eye and tell them that an x sized wall portrait is £800. When I started out I couldn’t see anyone wanting to invest more than £200-£400 in a family portrait session. Now I can sometimes command seven times that amount with a session. What changed? Sure, I have a fantastic system in place to help clients appreciate the value of what I do, but the biggest change happened in my head.
I was just like you. I couldn’t believe anyone would spend that much on portrait photography, Continue reading
Today I’m not just giving you a photography pricing guide, I’m giving you the Excel spreadsheet that calculates every piece of income and cost through an entire year. That’s right, over many hours I’ve painstakingly laid out every task, session and cost a portrait and wedding photographer might have in a given year. Actually I’ve laid out a photography pricing guide for three different photographers: low-end, average and high-end.
The beauty of having the spreadsheet is that you can adjust the figures to suit your requirements. For example, in the high-end pricing guide I’ve put down £800 ($1300) as the average order for a portrait session. Now, if you feel that’s too high for you then simple press control F on your keyboard and do a ‘find and replace’ and replace all the 800′s with 500′s, for example. The spreadsheet will automatically calculate what that does to your annual income. Very cool huh!
ProSelect is a wonderful piece of software that helped me gain portrait order values well over £1000. If you’re not projecting your portrait photos to clients then you have to start right now. Put it right to the very top of your priority list. Projecting your portrait photos is the best thing you can possibly do to earn a decent living – trust me.
Although this article isn’t about projecting your photos, the ProSelect Room View function is an ingenious way to present photos to your clients during a projection session.
Have a look at this video and then read on to discover how it works and why it will increase your profits and reduce your stress.
Does you photography business feel like you’re a leg of lamb and your clients are a pack of ravenous piranhas ripping you apart little piece, by little piece. You thrash around with as much energy and enthusiasm as you can muster, but you’re still sinking into the murky depths of failure.
Perhaps, but we all get bullied by clients and prospects to some degree and some of us much more than others.
I want to help you understand which photography policies you need to run your business effectively and how to stick to them when the hustlers come calling.
The best way of showing you the power of policies Continue reading
You may be shocked when I tell you that one of the most profitable photography niches is family portrait photography. My last family portrait order was £1366 ($2085) and there are other portrait photographers who dwarf that amount. Of course many of your weddings may be over £1366 but when you compare the hourly rates there’s no contest.
Not only is family portraiture profitable photography, when you compare it with the stress of weddings and the tight deadlines of commercial photography it’s probably the best niche for avoiding ulcers!
Get Pro Photo is all about helping photographers like you earn the living you deserve from doing what you love. It’s about sharing the best ideas in the photographic community. It’s about realising that other photographers aren’t your enemy, ignorance is. For example, if every wedding photographer in your area averaged $5000 (£3000) for each wedding wouldn’t you be delighted? Sure you would, because it would mean that all the prospective clients in your area would be used to investing that amount and that would make your life a lot easier.
What I’m saying is – don’t be afraid to share the ideas and secrets you discover on this website. They don’t Continue reading
Marketing professionals aren’t like lawyers and doctors where you need a certificate to practise it. Sure you can get a degree in it (that’s what I did) and there are various professional bodies like ‘The Chartered Institute of Marketing’, but over the years I’ve realised something; there seems to be more dangerous, misguided, baseless myths and rumours about marketing than almost any other profession.
Far too often people let their personal opinion overrule cold, hard, proven facts.
There are dangerous myths around design, copywriting, selling, pricing, branding and so much more. But let’s get back to the reason why your website isn’t getting you as many enquiries as it should.