The photography industry is pretty exciting right now. In ‘Is the photography industry dying’ I mention how it’s easier than ever to share your photography with the world and make a name for yourself. However, the flip side of that is you may feel completely overwhelmed by all the choices out there. What path should you take? Should you Tweet, Pin or Like? Should you blog, network or exhibit?
Have you ever thought:
“how is it some photographers seem to get way more done? Their name is everywhere, with clients beating a path to their door.”
Speaking of the word ‘path’ – which path should you take when there are so many options out there? The video below helps you crystallise in your mind what you need to do – what it takes to drive your photography business forward in today’s competitive Continue reading
If you go onto most photography forums you’ll find a lot of depressing and negative comments about the state of the photography industry. Is it really that bad though? Is the photography industry dying, or has it just changed? My latest video looks into how the industry has changed and what you can do to compete.
I draw comparisons between photography and other industries like the music industry and supermarkets.
So, if you’re worried about how you’re going to compete with all the other photographers in your area then this video will open your eyes to a new way of thinking.
If you’re serious about learning how to create a successful photography business then sign up to get free photography sales and marketing ideas sent straight to your email inbox. You’ll also receive my free book ’17 secrets to photography success’.
We’re all great at thinking up excuses about why we’re not where we want to be in the world. This video explains what’s holding you back from a great photography career and how to overcome the issues.
I know exactly how it feels. You feel you’re not as smart as everyone else, or you’re not as naturally gifted at photography. Maybe you don’t feel confident around people. Perhaps you feel lost and just don’t know where to start because launching a new business is pretty overwhelming.
Take a look at this video – I’m sure a lot of my experiences will resonate with you. Best of all, I explain how I overcame the chips sitting on my shoulder.
If you’d like to read more on this subject then you’ll like my post ‘A Photographer’s Biggest Competitor is in Their Head’.
Please leave a comment if you have a sec – I’d really appreciate it.
Isn’t it frustrating when you spend half an hour crafting a beautifully written response to an enquiry about your photography services, only to hear nothing back? Did you scare them off with your price? Did another photographer respond before you? Fret no more. This post and the video below explain exactly how to respond to email enquiries about photography.
Before you scroll down to the video, I want to provide you with some crucial background information.
There are two fantastic methods for responding to emails that will blow you away.
The first idea is one I got from the genius mind of Charles Lewis. The idea is to use a ‘drip campaign’. I’ve used drip campaigns in my marketing career before, but I never thought of using them as a way to respond to emails.
If you stop selling your portrait photography using online galleries and start presenting your photos in person your sales will triple. That’s what happened to me.
So many photographers just post all the photos on an online gallery and leave the client to make a decision. Not only is this killing your sales, it’s also poor customer service because you’re leaving the client to figure everything out for themselves. You’re the professional so you should be helping them decide on the right products, frames, sizes, colours and finishes to suit their tastes, décor and budget.
You sell what you show
If your client’s first impression of their family portraits is to see them all jumbled together on an online gallery then you’re depriving them of the wow factor. Photos don’t look anywhere near as impressive on a small computer screen as they do if you present them properly.
This presentation explains why it is crucial to meet your family portrait and senior clients before taking the booking. It’s the first step towards ensuring you make more money from your portrait clients.
Do you find clients never call you back, or never turn up to an appointment? Frustrating isn’t is? ‘Proven Photography Sales Techniques That Won’t Make You Feel Dirty Inside’ reveals the secrets to making the sales process stress free, completely ethical and thoroughly effective. I used to worry about the best things to say to get the sale without being pushy. When I discovered these helpful techniques I no longer got nervous, I actually enjoyed the calls and I got more clients.
How do you get more qualified photography customers calling you? It’s what we all want, right? My latest photography marketing discovery is an idea from the great Charles Lewis. When Charles Lewis discovered this idea at the beginning of his career he had no money and no reputation because he’d just moved to a new town. In less than a year he’d become THE photographer in town, but how did he do it? Continue reading