Do you stare at the stats of your photography website and despair? It stings when you’re not getting enough visitors and the ones who do visit never get in touch. I know, I’ve been there.
In the video below I’ve got a quick easy tip that will get you more website enquiries – not just visitors – ENQUIRIES! That’s the whole point of your website, to get the right kind of people giving you a call about your services.
It works particularly well for wedding photographers, but you could use the same technique for other types of photography too.
Take a look at the video and leave your comments below.
If you want even more help then sign up and get free photography business advice straight into your email and a copy of my e-book ’17 Secrets To Photography Success’.
This argument splits the photographic community in half like a disease riddled scalpel. Did I say ‘half’? Sorry, I meant to say about 95-5%.
95% of photographers believe they should put prices on their website because it’s helping people make a decision. How are people going to choose whether they want to hire you if they don’t know the price, right?
If you don’t put your prices on the website then people will just move onto the next website, right?
Sure, sometimes. However, if someone is truly only motivated by price (and fewer people than you think actually are) then they’re the kind of client you don’t need. After all, do you really want to photograph someone who doesn’t really care about the photography?
“Ah, but Dan you’re missing the point!”, I hear you scream. “Without prices on my website people won’t contact me.”
My answer is two-fold. Firstly, if your website doesn’t give any reason for someone to call you other than a tempting price then your website needs some work. Check out my photography mentoring programme, as I have many techniques you can use to get more website enquiries, Continue reading
Why do some photographers earn thousands for their family portraits, while others struggle to make minimum wage (after they’ve factored in their costs)?
Are their photos 10 times better?
Do they steamroller their clients with a barrage of bewildering sales speak?
The following video won’t just show you how to increase your family portrait orders. It also demonstrates why the best way to earn more is actually the easiest and least stressful approach. In the video I mention a piece of software I use called Proselect. It takes a lot of the stress and pressure out of selling. If you’d like to know more about how Proselect helped me triple (and then some!) my average order values then click on this link after you’ve watched the video.
Get Pro Photo readers know that creating beautiful portraits is just the beginning. With all the cheap competition out there your entrepreneurial skills need to be as creative as your photography. However, if your photography looks like everyone else’s then it makes your sales and marketing even harder.
One way of helping your photography stand out from the crowd is to create HDR portraits. HDR is a technique where you blend several exposures to give you a far greater range of tones than you could ever capture in a standard photo.
People are much more likely to invest in your photography if you’re offering something that looks unique and something they could never achieve, even in 1000 attempts. As soon as people start asking “Wow, how did you do that?” you know you have a great formula for producing work that people will invest in.
There are a few pieces of software that create HDR photos, but the most popular by far is called Photomatix. It’s what I use.
It’s so simple to use and incredibly cheap considering what it can do. £72 for a tool that will help your photography stand apart from the masses is a bargain.
ProSelect is a wonderful piece of software that helped me gain portrait order values well over £1000. If you’re not projecting your portrait photos to clients then you have to start right now. Put it right to the very top of your priority list. Projecting your portrait photos is the best thing you can possibly do to earn a decent living – trust me.
Although this article isn’t about projecting your photos, the ProSelect Room View function is an ingenious way to present photos to your clients during a projection session.
Have a look at this video and then read on to discover how it works and why it will increase your profits and reduce your stress.
The photography industry is pretty exciting right now. In ‘Is the photography industry dying’ I mention how it’s easier than ever to share your photography with the world and make a name for yourself. However, the flip side of that is you may feel completely overwhelmed by all the choices out there. What path should you take? Should you Tweet, Pin or Like? Should you blog, network or exhibit?
Have you ever thought:
“how is it some photographers seem to get way more done? Their name is everywhere, with clients beating a path to their door.”
Speaking of the word ‘path’ – which path should you take when there are so many options out there? The video below helps you crystallise in your mind what you need to do – what it takes to drive your photography business forward in today’s competitive Continue reading
If you go onto most photography forums you’ll find a lot of depressing and negative comments about the state of the photography industry. Is it really that bad though? Is the photography industry dying, or has it just changed? My latest video looks into how the industry has changed and what you can do to compete.
I draw comparisons between photography and other industries like the music industry and supermarkets.
So, if you’re worried about how you’re going to compete with all the other photographers in your area then this video will open your eyes to a new way of thinking.
If you’re serious about learning how to create a successful photography business then sign up to get free photography sales and marketing ideas sent straight to your email inbox. You’ll also receive my free book ’17 secrets to photography success’.
We’re all great at thinking up excuses about why we’re not where we want to be in the world. This video explains what’s holding you back from a great photography career and how to overcome the issues.
I know exactly how it feels. You feel you’re not as smart as everyone else, or you’re not as naturally gifted at photography. Maybe you don’t feel confident around people. Perhaps you feel lost and just don’t know where to start because launching a new business is pretty overwhelming.
Take a look at this video – I’m sure a lot of my experiences will resonate with you. Best of all, I explain how I overcame the chips sitting on my shoulder.
If you’d like to read more on this subject then you’ll like my post ‘A Photographer’s Biggest Competitor is in Their Head’.
Please leave a comment if you have a sec – I’d really appreciate it.
Isn’t it frustrating when you spend half an hour crafting a beautifully written response to an enquiry about your photography services, only to hear nothing back? Did you scare them off with your price? Did another photographer respond before you? Fret no more. This post and the video below explain exactly how to respond to email enquiries about photography.
Before you scroll down to the video, I want to provide you with some crucial background information.
There are two fantastic methods for responding to emails that will blow you away.
The first idea is one I got from the genius mind of Charles Lewis. The idea is to use a ‘drip campaign’. I’ve used drip campaigns in my marketing career before, but I never thought of using them as a way to respond to emails.