In my last post I highlighted the importance of creating ‘a magic system for photography success.’
But how do you create a successful photography business system?
OK, close your door, put the answer machine on, turn off email and give yourself ONE hour. Your business deserves one hour, doesn’t it?
Get out a piece of paper and identify the ‘cogs’ in your business. Create a flowchart that starts with the various ways a client can find out about your business and be prompted to contact you. Now, take them on their journey through your business. What are the various steps they take? Better yet, think about what steps you want them to take in an ideal world. For each step work out what things you could do to get the best possible result. Think about the problems you’re having with each step in your system.
Now, if you’re concerned this exercise has shown up big holes in your business already, don’t worry. You’re missing the point of the exercise! Bear with me.
Next, add to your list the things that you KNOW aren’t quite right in your business that you should be addressing:
OK, we’ve only got an hour! DON’T get angry with yourself if you’re realising you don’t have a system and that you have lots of areas you’d like to improve.
Here’s the really POWERFUL part of that whole exercise …
Pick the ONE thing that you can address easily today. One little niggle that will take no more than a half an hour out of your day perhaps … and set it in motion.
Perhaps it’s going out and buying a bunch of thank you cards.
Or it may be to take all your prices off the website and put them all up by 10%.
Or perhaps you’re going to go and see a complementary supplier and see if you can do a joint promotion and get some of your photography exhibited in their establishment free of charge.
Again, you don’t need me to tell you what ONE thing you can do today. But I’m here to remind you of five things:
So, One hour – One list – One task. Do it now! No longer will you be running round in circles wondering what to do next, you’re now on your way to strategically building a successful photography business system.
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